Friday, February 19, 2010

Features and Benefits

I have recently been challenged to come up with the features of my works and the benefits that what I make offers to you, the consumer.

Features that make my work desireable:

When I make a piece, I want it to have design elements that make you say "wow" when you turn the corner and see it, not just the first time, but every time.
I strive to make each piece unique. No one will ever say "It's like the I one I saw at..." about my work, no one else will have what you have they are all one of a kind.
I want the finishes I apply to have a "touch" that makes you just want to keep running your hands across it, like your grandma's mink coat.
Timeless design, many things I make you won't be able to tell if it was made yesterday or 200 years ago. My pieces may follow a trend but they are not trendy.

The first benefit that my work offers: "I" make your piece.
Each piece is hand-made and hand-finished by me. Whether it is a $25 stepping stool or a $3000 harvest table, I use the same attention to detail and design for all of the pieces.

Custom Design:
All the pieces I make are my own design and I build custom items by commission. I listen to you and tailor the piece to your desires.

My craftsmanship leads to another benefit:
Longevity. The pieces I make are made to stand the test of time both in the design and construction. I feel that my designs will be desirable a hundred years from now and the techniques I use ensure they will still be around.

Value:
I offer exceptional pieces for very reasonable rates and each one is built to last. These are items that can be handed down for generations... think "Antiques Road Show" 2150.

I take pride in each piece I make and I think it shows in the end result.

Wednesday, February 17, 2010

Online marketing course

Lately I have been taking a marketing course online. An artist who lives in New Brunswick offers tips and asks questions artists need to ask themselves to be successful selling their work.
I have found it to be helpful. Here is her link: http://www.thestudiosource.com/

Monday, February 8, 2010

Pine Live-Edge Harvest Table


This is my grandest project to date.
I paired two "bookmatched" White Pine slabs to make the top. The base is made from a spruce tree and mortise and tennon connections. The finish consists of eleven coats of hand rubbed poly and two coats of wax. Dimensions: 12'6" length and roughly 44" width.